As a business owner, your ability to provide an excellent customer service experience will positively affect your company’s growth and overall success. There are many ways you can improve the customer experience for all your clients, and serving customers with disabilities with the proper care and respect ensures you’re doing just that.
Keep these 4 strategies in mind when serving customers with disabilities:
Specialized Employee Training
You may be surprised at how many of your employees simply don’t know how to act, or display the proper etiquette when serving people with disabilities (PWDs).
It’s important to provide continual training for employees who work in public-facing roles, with the goal of teaching them how to properly treat and interact with these highly valuable customers.
If you’re a brick-and-mortar company, it’s important to ensure that your physical location is easily accessible for PWDs of all types.
This includes providing accessible parking spaces, entrance ramps, automatic doors w/ door buttons, store aisles that are wide enough to accommodate wheelchairs, wheelchair/shopping cart combos, and reasonable accommodations for assistance dogs.
Offer Important Information in Braille
Providing important information in braille is an excellent way to enhance the customer service experience for low vision and legally blind clients.
Depending on the type of business you operate, some examples of information that you could provide in braille include: menus, bills, receipts, product/service lists, in-store maps, contact lists, etc.
Provide an ASL Interpreter
Another good way to improve customer service for the disabled is by providing an American Sign Language (ASL) interpreter for customers who may be deaf or hard of hearing.
While having an ASL interpreter onsite is ideal, not every business can afford to provide this accommodation. If that’s the case, instruct your staff to always keep a pad of paper and pen handy to facilitate communication.
To Sum Up
According to the Centers for Disease Control and Prevention (CDC), 1 in 4 (or 61 million) American adults are living with a disability. With that in mind, it becomes abundantly clear that serving customers with disabilities is an important aspect of your customer service that should never be overlooked.
Lastly, if you’re a socially responsible business, consider diversifying your workforce by providing job opportunities to PWDs. Get started by contacting a local supported employment service provider in your area today!